Have you ever gone to a party and had someone sabotage your time by trapping you in a corner, rambling on and on about themselves the entire time? You just wanted to get away as fast as you could, right?
You didn’t like it, did you?
So, let’s compare that to your social media presence.
Do your status updates consist solely of links, showcasing your latest articles, blog posts and achievements?
Do you belong to online networking groups, only to increase your online presence?
Do you retweet EVERY mention to all of your followers?
Is this starting to pinch a bit?
Let’s go back to the party scenario. The best social situations I have encountered have been those where there was a relatively even exchange in the conversation. The person asked about me, shared about themselves and then I did the same. We developed a rapport and showed mutual interest in each other’s lives. I love hearing about others but I also enjoy when they express a genuine desire to hear what I have to say as well.
The same goes for social media.
Instead of just constantly posting links, ask a question of your audience. I love sports so I may ask my followers about their favorite team or the big game.
Take the time to interact in those online networking groups you took the time to join. Participate in conversations and share with the other members. Your advice could very well help someone and believe me, they will remember that! By developing a rapport, you have shown yourself to be considerate and someone who is social media savvy.
Do what I tell my children: put on your listening ears. Your online followers and contacts are more than numbers and potential clients/sales. They are looking to you for advice but also to communicate with about their needs. Hear what they have to say and respond accordingly.
Be the belle of the party, not the one everyone avoids online.